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Bravo Health Acquired

I originally reported on Bravo Health back in April as an example of a private company doing innovative things in healthcare. Bravo Health provides supplemental coverage for Medicare and Medicaid users, but does so with some interesting features that aim to help their covered users live healthier and catch issues earlier on, and are ultimately run more efficiently than most insurers.

Last week, HealthSpring (NYSE: HS) paid Bravo Health the ultimate compliment — and a hefty chunk of change — via a $545M acquisition, paying up to acquire the company. HealthSpring, based in Franklin, TN, provides similar services and views the Bravo Health acquisition as a way to provide a complimentary geographic footprint and add covered lives.

Congrats to Bravo Health and its investors for a nice exit.

Trouble Brewing for Direct-To-Consumer Genetic Testing

We reported on DTC genetic testing companies a while back. At the time, a countless number of consumer, scientific and government watchdogs had been voicing their displeasure with these tests, claiming they are offering medical opinions backed in unproven science and often failed to agree with one another. But now more than ever a storm of _(HealthRebellion madlibs: insert your dirty noun here!)_ is raining down on this market:

Investigators from the Government Accountability Office (GAO) have dug in to the industry and concluded the services are “misleading and of little or no practical use.” At the most basic level, authorities sent the same consumer samples to different firms and received very divergent opinions on likeliness of developing various chronic diseases. Where things get more interesting — and very entertaining — are some of the tape recorded conversations the investigators have had with sales and service reps at these companies. This is a magical mix of junk science, deceptive marketing, suggestions for violating privacy law, and fuzzy product interpretations.

The companies probed — 23andMe, deCODE, Navigenics and Pathway Genomics — obviously come out looking terrible. The evidence against these companies’ services is compelling, to the point that you wish the government publicly skewered other purveyors of unproven science and medical miracles with the same vigor. But I think this blogger makes a good point in his observation that the government presented a completely one-sided attack that does considerable damage to the prospects of this market. My belief is that these tests are not ready for prime time — continued research into linking biomarkers to disease, greater regulatory oversight and the need for agreement on testing results is all necessary. But the long-term fear is that distrust today will yield distrust in the years down the road when the science does catch up with the hype.

Dendreon’s $93K Cancer Treatment

During college I had the opportunity to intern at Dendreon, a Seattle-based biotech company that’s successfully developed an immunotherapy called Provenge. Provenge, a novel cancer vaccine, is pretty interesting — it features a unique treatment process and somewhat mysterious mechanism of action. Dendreon was an amazing place to work and my fellow researchers were phenomenal, but during my internships I developed an appreciation for the difficulties inherent in early-stage biotech companies: Provenge was in Phase III trials way back when I started my first internship in 2003, and only this year achieved approval! In addition to FDA uncertainties, I also had some reservations about the fact we were working so hard to gain approval for a drug that extended life by ~4 months and was set to cost over $50K per course of treatment. Could our time be better spent trying to apply the core technology elsewhere, and if so, where? How do you weigh the price tag relative to the extended survival (and additionally, the far better quality of life relative to a treatment like chemotherapy)? These were complex problems that I couldn’t hope to understand at the time. But I found them fascinating and they’ve had a role in helping shape my career path from there (and even impacted my decision to start this site and share my thoughts).

Since Provenge’s approval earlier this year, Dendreon has been generating a fair amount of attention given the challenging cost-benefit analysis. This has led me to reexamine the company and my learnings from the time I spent there.

It’s probably worth taking a second to describe how Provenge works — it’s pretty cool and helps explain why the price is so high: Dendreon’s partnered labs draw a special blood sample from prostate cancer patients. The lab ships the blood draw to one of Dendreon’s processing centers, where technicians present the patient sample with a special set of “antigens” (molecules that elicit an immune response) which carry structural markers similar to those seen on the surface of prostate cancer cells. Dendritic cells, among the immune cells pulled in the blood draw, absorb these antigens and subsequently display some of these markers on their surface. Dendritic cells are interesting in that they’re believed to offer a “learned immunity”: one of the big problems with cancer is that the immune system won’t attack cancer cells because they appear to be part of the body (simply a mutated version that won’t stop replicating). Dendritic cells are thought to present these markers to the body’s T-Cells, and in doing so, ‘teach’ them new things to attack. Upon being reintroduced to the body, these immune cells are expected to go on the war path against anything with the targeted structural markers — i.e., prostrate cancer cells.

In a perfect world, this would all work wonderfully and cancer would be cured. But the world is not perfect, as evidenced by The T.O. Show. The FDA was concerned that although Provenge patients significantly outlived placebo controls their tumors showed little to no slowing of progression. They extended out the pivotal Phase III trial. Finally, after several years, hundreds of patients and millions of dollars in clinical trials continued to prove safety and relative efficacy despite a mysterious mechanism of action, FDA finally approved Provenge for use in treating prostrate cancer in April 2010.

The price of the treatment — now pegged by the company at $93K — set off some shockwaves given the mere 4.1 months of additional (median) survival time relative to placebo. Key to recognize here is that Provenge treats late-stage prostate cancer, where 4 months can be a significant extension when less than 2 years of remaining life is expected. Additionally, the cost-to-additional survival time ratio is on par with chemotherapy. Finally, the side effects are far lesser than chemo, and the quality of life of someone living with prostrate cancer after undergoing Provenge treatment appears to be far better those who go untreated. A very strong analysis of the cost-benefit complexity of Provenge is provided here by David Miller.

Congress passed President Obama’s ambitious healthcare reform bill a mere one month prior to the FDA’s approval of Provenge. It will be years until the bill is enacted but the Centers for Medicare and Medicaid Services (CMS), the division under the Executive branch which administers Medicare, is already getting into the act and questioning the pricey treatment. This kind of analysis — into deciding whether or not to cover a therapy for “on-label” treatment (i.e., to fight the disease it is approved to fight) — is extremely rare. Oncologists are upset about the challenge, stating that CMS to honored to pay for cancer treatments approved by FDA and that reimbursement must be decided outside the paradigm of cost.

Some takeaways:

FDA Trials

  • The high price tag is partly to cover the long road to approval: The FDA was right to be concerned when researchers couldn’t understand how Provenge was extending life, but it becomes a problem when the only way to allay their fears is to ask a cash-strapped startup to enlist hundreds of more patients and pay millions of dollars for extended trials to confirm the results are significant. This is a difficult burden, and despite the agency’s black eye after the Vioxx, they should look to step up their efforts to approve drugs in a way that doesn’t crush innovative new treatments and the companies trying to take them to market. Dendreon’s management was masterful in managing the capital markets, controlling their burn rate, and ultimately coming up with the cash they needed to get to this point; few others likely would have survived. Given the patients the FDA was angling to protect here were critically ill with ~2 years of life left, it’s curious as to why such a burden was placed on Provenge.
  • Can biotech startups ever follow this path again? Dendreon’s IPO was in 2000 — a time when going public as a pre-revenue, pre-clinical approval startup was not a problem. Now VCs and other private investors are expected to take these companies all the way to revenue (or possibly an acquisition by Big Pharma, but that’s typically only after a lot of clinical data has been generated). It was a long route for Dendreon — one that exceeds the lengths most private investors can hang onto their investments given the need to deliver returns. More examples of FDA nightmares like Dendreon’s significant path to approval will scare early-stage investors out of biotech (or scare LPs out of biotech-focused funds).

Reimbursement

  • Why shouldn’t cost be factored into coverage of cancer treatments? What is the right cost-benefit analysis?
    • Several countries have a system for rationing healthcare spending based on the improved quality and length of life a treatment can provide. While this may be arbitrary, it makes sense this is the only way to handle scarce budget. The most wealthy can pay out of pocket for supplemental insurance or for one-off treatments.
    • A QALY-based reimbursement policy like this would do a lot to force healthcare investors to fund projects that truly have an impact on extending life and the quality of health. It’s hard to argue a QALY system could ever be truly agreeable, but it’d be a step in the right direction and the only way we can hope to curb healthcare costs.
    • The Social Security Act — the laws referenced by the Oncologists above as the basis for CMS needing to cover Provenge — does compel CMS to cover Provenge. While the intention of the law is admirable, isn’t it only human nature to expect drug companies or physicians to charge more than they really should when you give them a blank check and bind yourself to sign off on it?
  • Is the CMS inquiry a sign of things to come? CMS’ timing was interesting on their decision to challenge reimbursement of Provenge, coming in only a few months after sweeping healthcare reform. This could signal a new era in challenging the profit layer that drug and device companies add into the system, or it may just be a one-off that goes away after the healthcare debate continues to simmer down. 

Join our group!

Some buddies and I just started a new Meetup group for young professional in the life sciences living in the Bay Area. We had our first event last night.

We’re still in the early innings of figuring out where to go with this, but at the very least it will be a very fun way to network and meet other people working in the life sciences in and around San Francisco. I met a few new people and actually had a great time!

Troubling Thoughts on the “Net” Cost of Obesity/Smoking

A common belief among those who are upset at how much we spend on healthcare (myself included) is that people with bad habits drive a disproportionately high chunk of the cost. In other words, the obese and smoking populations are driving up healthcare spend by requiring gastric bypasses, coronary procedures, expensive heart medication, and lung cancer treatments in a proportion much higher than non-smokers of “normal” weight (actually, overweight is the new “normal,” so I suppose the term “healthy” would be more precise).

About a year ago, I chuckled when John Stewart suggested the obese and smokers were actually cheaper to treat than healthy non-smokers (4:05 mark) because they die earlier. Why shouldn’t I have assumed he was joking? He’s a comedian, after all, and entities like the CDC constantly report that ~$150B in direct costs could be avoided by knocking out obesity due to all the ailments correlated with unhealthily high weight. But the issue here is that studies like that by the CDC and PWC’s “price of excess” (used as the basis for my own analysis of waste in healthcare) are only looking at gross costs due to unhealthy behavior. They don’t factor in the net cost of obese people and smokers — i.e., after subtracting out what they would have cost to treat if they lived longer and possibly developed other diseases instead. Tim Worstall made this point well in his analysis of the topic, noting that because these patients die earlier they cost taxpayers less in Medicare (and Social Security) benefits. Meanwhile, “healthier” seniors may live on to develop Alzheimer’s or cancer – notoriously expensive diseases to treat.

I have been thinking about Stewart’s comment a lot more as I try to get my head around whether getting people to live healthier will actually save the American healthcare system money. Turns out Stewart might unfortunately be right.

A comprehensive analysis on this topic is tough to find (and if you happen upon one, please send it my way). But I came across a rather interesting — albeit dated and foreign – study:

A Dutch research team determined that, using lifespans of obese people, smokers, and healthy individuals and average medical costs per year per group, that healthy adults actually cost the Netherlands the most to care for (Feb 2008). The reason is that they unsuprisingly live longer, despite usually requiring less healthcare spending per year prior to their golden years relative to the comparative sets.

This is a frustrating finding — it even sounds like the researchers were upset with the answer they came out with. No one obviously wants to enourage people to smoke or eat unhealthily given the negative consequences on quality of life, but it’s further proof that getting costs in healthcare down is amazingly complex with no panacea. (For a similarly flabergasted realization regarding the complexities of the issue, check out the New Yorker’s case study of cost drivers in the ridiculously expensive healthcare market of McAllen, TX.)

Where I come out on the matter is that I’d rather still try to see us lower our rates of obesity and smoking incidence, though now it’s mainly due to the societal and productivity costs than the direct financial ones. In turn, this may mean doubling down on looking for cost savings elsewhere in the system.

The Quantified Self Manifesto

Wanted to share this great essay on the drivers behind the expanding Quantified Self movement, authored by Wired’s Gary Wolf for The NY Times Magazine back in April. It’s taken me a while to get to this, but frankly the article is timeless (/I’m lazy), so the delay is a non-issue.

The entire article is worth reading for the colorful annecdotes and thoughtful analysis, but my favorite passage is the following:

UNTIL A FEW YEARS ago it would have been pointless to seek self-knowledge through numbers. Although sociologists could survey us in aggregate, and laboratory psychologists could do clever experiments with volunteer subjects, the real way we ate, played, talked and loved left only the faintest measurable trace. Our only method of tracking ourselves was to notice what we were doing and write it down. But even this written record couldn’t be analyzed objectively without laborious processing and analysis.

Then four things changed. First, electronic sensors got smaller and better. Second, people started carrying powerful computing devices, typically disguised as mobile phones. Third, social media made it seem normal to share everything. And fourth, we began to get an inkling of the rise of a global superintelligence known as the cloud.

It really does feel like we’re at a perfect confluence of technology and timing to see personal tracking — of health data or anything else – take off. Hopefully the ease of tracking key life metrics, along with the positive effects of sharing them with doctors, friends, and loved ones for real-time feedback, and adding in the computing and data-drilling power of servers in the cloud, will lead to a golden age of new tools and methods to track life and in turn, make better life decisions.

Business has been going through a data revolution for years and continues to do so. Business intelligence dashboards help companies of any size quickly figure out if they have a problem (sometimes they can even predict a problem before they occur by tracking leading metrics). They then help pinpoint the source, giving users the power to act quickly to fix it. As a consultant, I’ve pitched the need for dashboards to multiple clients, and even more had already bought in to the value. So why shouldn’t the same tools be brought to bear in our lives: if you found out that cutting out half of the beer you consume per week would lead you from consuming more Calories than you burn to the other way around, wouldn’t you feel obliged to change your habits? Just imagine if that data populated itself with little to no involvment on your end. And what if your mother was given the same data? Would you really want to let her down by not changing your lifestyle to the detriment of your health?

We’re seeing more and more interesting sensors all the time, and slowly this market is starting to come together. If this sounds at all interesting to you, attend one the Quantified Self Meetup Groups in your area. Hmm…wonder what they track at QS Amsterdam

Gaming Healthcare (a new way), Part II

I covered the Casual Connect Conference in Seattle earlier this week for my VC fund. I met some interesting game developers and vendors that support the casual gaming ecosystem from end-to-end. Probably the most interesting part of the week (for me) was sitting in on a panel discussing “Health & Wellness Games.” You may recall we covered this topic a while ago when discussing Tim Chang’s comments to VentureBeat regarding the ‘gamification of life.’ In fact, Chang was in the house: he moderated the panel immediately preceding this one, and one of his portfolio companies’ CEOs (Kunal Sarkar from Lumos Labs) was on the panel.

The panelists discussed the advantages, disadvantages, and issues at play for would-be health gaming developers. Some takeaways were:

  • Monetizing health games is likely to be easier than one may expect: people are generally willing to spend money on their health (after all, there are much worse things to throw money away on)
    • The potential to charge subscription fees to users in order to share health data with doctors (possibly with their employers or insurers picking up the tab) is a nice outside possibility to supercharge revenue if these games really take off
  • Small ubiquitous sensors (e.g., FitBit) are likely to be key to success for any ‘gamification of fitness’ apps
  • Gaming mechanics, infused with ‘multiplayer’ or social elements, really can be the silver bullet to encourage behavior change. As one panelist noted, “everyone has a mirror — it should provide an incentive to live healthier as you watch yourself slowly pack on weight — but it’s just not enough.”
  • The target market unsuprisingly skews a little older than traditional hardcore gamers (mainly early teens to mid-20s and male), though it’s relatively close to the typical casaul gamer demographic (middle-aged and female). This group actually monetizes fairly well among casual game players and may also serve as a gateway into getting the rest of a household into trying a new health game (not sure I agree — what kids play the videogames their moms tell them to?).

"He's Back!"

Sarkar’s Lumos Labs was the only company on the panel that had reached true commericalization (one was in stealth mode, the other slowly ramping up usage on top of Twitter’s platform with a few inital business partners lined up). That said, Lumos Labs is a great example of how powerful these services could grow to be: they’ve attracted millions of registered users. Their games rely on ubiquity (appearing on their own site, on the iPhone, and on publishing partner sites) and advanced features only available through payment to encourage free users to convert to paying subscribers. Given they sell games that have a real purpose (i.e., a “brain workout”) they don’t have to rely on launching a new title every few months (e.g., Zynga) to stay fresh and maintain users — the brain workout alone is enough of an incentive to keep users playing, and the older-skewing user base means there is less of an ‘attention deficit’ issue. (Not to sell Lumos short — they do innovate nicely).

The bottom line is that the company appears to retain a lot of the great advantages of traditional casual gaming (e.g., multiple channels for distribution, social media to promote virality, low cost user acquisition and ability to tweak games post-launch to factor in user feedback and improve experience), but also achieves some things other casual gaming developers rarely do (partnerships with traditional media outlets like The New York Times for even wider distribution, ability to sign users up for monthly subscription fees instead of relying on volatile virtual goods sales, and the chance to circumvent Facebook’s platform for greater control of the user experience). Pretty compelling. Let’s hope it’s a sign of other strong businesses in health gaming to come.

A Healthy (Name) Change: HealthRebellion

“BioRebellion” was great and all. But in line with the first anniversary reflections and the slant our site has taken to explore disruptive (nay, rebellious) solutions to problems in healthcare I felt it was time for a name change. From henceforth, we are to be known as “HEALTHREBELLION DOT COM.” Shout it from the mountaintops, people. As a bonus, it also appears to just look nicer up in the top left-hand corner.

I don’t think this will change anything — we still own the biorebellion.com URL for another year and it will redirect you here if you mistakenly punch that into your address bar. Otherwise everything should look and feel the same. Hopefully this won’t throw you for too much of a loop.

Competitive Eating: The New American Pastime?

Every July 4th one of my favorite competitions — and my favorite pseudo-sporting event — goes down on Coney Island, NYC: The Nathan’s Hot Dog Eating Contest. ESPN’s coverage of this affair is the best thing to come out of Coney since the Warriors (NSFW), and it’s by far the best Independence Day festivity (but hey — I live in San Francisco, our fireworks always get fogged out). This year was especially lively: not because the competition was any good (Chestnut smoked the weak field without matching his personal best), but because Japanese hot dog eating legend Takeru Kobayashi was arrested for trying to jump onto the stage after the event. Kobayashi sat out the event in protest: he did not agree to the Major League Eating regulations necessary to participate, given they would bar him from taking part in unsanctioned events. Kobayashi is the man, having put competitive eating on the map en route to winning 6 consecutive Nathan’s championships before Chestnut landed on the stage. He was sorely missed, but the drama level was through the roof!

This event always gets me thinking: exactly how unhealthy is this? Chestnut tells CNN he checks in with his doctor quarterly regarding what his training is doing to his body and micromanages his food intake. Despite these precautions, there are still several common pushbacks as to why competitive eating should not be sanctioned:

  1. Eating in big spurts vs. small meals is unhealthy because it negatively impacts your metabolism: UNTRUE. Despite the eHow articles and Yahoo Answers suggesting the contrary, science suggests your metabolism is fine either way. Unsurprisingly, the number of Calories consumed is the figure most correlated with obesity. These guys push it to an extreme by fasting for days and then inhaling massive amounts of food. But as Chestnut puts it: “In the long run, doctors have said I need to be careful about diabetes. So, I intentionally stay away from the sweets contests. They are hardest on the body, because of the way you digest sugar.” His doctors sound more worried about the long-term impact of too much bad food, not the day-to-day amount consumed (or not consumed). And as we’ll discuss below, it wouldn’t surprise me if the human body was quick to adapt to this style of eating without missing a beat (especially given that it’s more likely to be the style of ‘feast or famine’ eating common among early humans who starved for days before catching game or finding a new fruit patch).
  2. Stretching out one’s stomach to fit the food may have long-term repercussions. Hard to say given the pioneers of the sport are so young. I’d argue any changes to muscles are relatively minor at a time, and the human body is decently well equipped to handle slow, managed transitions over time (e.g., weaning oneself off drugs or slowly building athletic conditioning). The human body is also amazing at bouncing back from problems. I’d argue that there are enough controls in the body to warn these guys of any issues before they become too massive and eventually return to form. Back to Chestnut: “I do stretch my stomach and push the muscles around, and I have to pay attention to the way I’m feeling — make sure I’m not stretching things too quickly.” When you consider the torture Olympic athletes like Marathon runners put their bodies through, this seems rather tame by comparison. The difference is that the magic here impacts internal muscles that are harder for us to visualize.
  3. The event glamorizes eating in general, which may promote an acceptance of obesity and overeating. Totally understand the protestors’ arguments around this point, but the key is to realize — and I can barely say this with a straight face — these guys are professionals. The fact that the most dominant figure of all time is a 5’8″, 165 pound, rather buff dude should tell you winners are not obese; they’re finely tuned eating machines that stay in shape to maximize their competitiveness. Chestnut runs three times a week. Kobayashi pioneered the bulking up strategy: muscle burns more than fat, so he can eat more and still burn it off. But I suppose it’s hard to say some fatties won’t look to these guys to justify eating an extra few burgers at their July 4th BBQ.

So in 800 words or less (very little of which actually scientific), you see that 1) you can enjoy this competition without viewing it as a health hazard for the athletes or a negative outgrowth of American lifestyle, and 2) I love Kobayashi. Maybe it makes me unpatriotic to root for a Japanese guy on Independence Day, but hot damn: he once challenged a bear!

Happy Birthday, America (…and BioRebellion.com)!

Woot Woot! (By the way, how ’bout Woot?)

Hard to believe that we’ve launched exactly a year ago! 50+ posts later and here we are; some reflections:

These weren't the only fireworks to befall Congress this year...

  • I quickly rejiggered our site focus. We went from covering cool applications of medical technology in industries outside of healthcare to also consider all sorts of disruptive technologies, business models and government policies to improve healthcare itself. I’m guessing some of this was due to a relatively short runway of ideas/markets that fit into the initial MO of the site, but mostly was a reflection of the profound impact the healthcare debate had on me: the system is broken, and it’s unclear what is going to fix it.
  • I’m more positive than ever. The more I come across awesome startups hoping to help consumers live healthier, help physicians make better decisions, and help payers manage costs and claims while keeping the healthcare system afloat, the more I’m convinced we’ll innovate (as opposed to legislate) our way out of the problem. That said, net-net I’m happy with the bill, and it looks like public opinion on Obama’s healthcare plan is trending positively.
  • Next year will be even better. In year one I nailed down the focus of this site, honed my reporting style and experimented with various types of articles and topics that work best. Now we’ll hit the ground running and even implement a few new tricks. Can’t give too much away, but you should expect more interviews, some other posters besides yours truly, and likely a few new forms of multimedia to come at you! Stay tuned…

That’s all I got for you. It’s been fun and we’re only speeding up. Happy birthday, America! And BioRebellion! And of course: Malia Obama, Geraldo Rivera, George Steinbrenner, Neil Simon, Ann Landers, Rube Goldberg, and Calvin Coolidge!